5 Tactics for On-Line Sales Conversions

///5 Tactics for On-Line Sales Conversions

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These days, if you’re not converting prospects into paying customers on-line you’re leaving money on the table.  Maximizing your on-line sales process will be necessary to grow your business via digital platforms. Let’s look at 5 tactics that are sure to assist you in on-line sales conversions.

 

1.Generate Brand Awareness

Potential clients and prospective customers become aware of your company or business through online business listings, social media, and word-of-mouth or strategic marketing methods. When you take the time to plan a brand awareness campaign to get people talking, you’re creating the buzz you will need to generate leads and thereby convert them into a paying client at some point down the road.

 

2. Elicit Consideration

These days most people have already done their research on-line about you before they ever step foot in your store or call you for a quote. Potential clients research your business as they decide whether to purchase from you or your competitor. They will browse your website, check out your social media pages, comb through any special offers you might have and investigate your on-line reviews.

 

Based on what the prospective buyer finds out about you during their pre-screening, they will have already made a decision to buy from you or to learn more about you. It’s your job to elicit strong consideration in the mind of the prospect so that you eliminate the need for them to look any further at your competitors.

 

3. Curate Conversion

The on-line leads that you may have gained through social media marketing, search engine optimization, email marketing should be primed to make a purchase once they land on your website. If your website is not converting prospects into paying customers, you probably need to overhaul or tweak your sales pages.

 

4. Inspire Loyalty

When clients are happy with the products and services your company has provided, most of the time, they will become repeat customers. Not only that, repeat customers are your biggest source of revenue. If you work it the right way, your repeat customers should be telling all of their friends about you.

 

5. Encourage Advocacy

It is not secret that happy clients tell a few people and unhappy clients tell everyone they know. It is your responsibility to make sure that your clients are pleased so they will recommend you to other people in their network. Remember happy clients are your best advocates. Essentially happy customers are equivalent to having an unpaid sales force. Just as they would tell a friend about a movie they enjoyed without getting paid to do so; they will gladly tell a friend how great your company is without getting paid to do so.

 

©2016 Quality Media Consultant Group LLC – All Rights Reserved – This post was written by Lori A. Manns

 

Lori A. Manns is an award-winning marketing expert, sales coach and trailblazing business strategist who works with small business owners to help them elevate their brand, get more dream clients and grow revenue. Lori is President of Quality Media Consultant Group and founder of the Trailblazer Business Academy where advancing entrepreneurs go to learn growth strategies and how to run a profitable business the soulful way. Lori is the creator of the Sponsorship Sales Secrets System™, which shows clients how to get more sponsors and sales for their business, guaranteed. To learn more about the work Lori does to help business owners and entrepreneurs all across the U.S. to accelerate their revenue and succeed in business, visitwww.qualitymediaconsultants.com

By | 2017-01-11T21:22:44+00:00 January 11th, 2017|Blog|0 Comments

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