Advertising/Media Buying
Advertising/Media Buying:
Who you are: Your business may be large or small. You may or may not have a marketing department. However when it comes to advertising, you’re not sure how to measure an effective media buy. Should you use cost per point or cost per thousand as a determining factor? Just how many gross impressions should I receive for my campaign anyway? You wonder what advertising medium is best suited for your business? your customer? Should you go with a jingle or just an announcer. You know it’s time to get the right message out there but you just don’t want to waste your dollars on something that won’t work. It’s all too confusing and you need an effective media buyer and liaison to point you in the right direction.
What we do for you:
We go back to the basics, that means Advertising 101. During our consultation, we will sit down with you and perform a “client analysis” of your needs, goals and objectives. Do you know your business? Who is your target audience? What do you want them to know? Once we navigate through the: Who, What When, Where, Why & How questions…. we will develop a strategic advertising campaign customized to fit your needs. We specialize in media buys and creative promotions for all forms of media; Radio, TV, Print, Internet, outdoor and non-traditional/new media. We will write a creative impactful commercial or draft a display ad designed to produce results. Creative services, including graphic design and audio/visual media production are offered through partner companies. No matter what your budget is, our goal is to maximize your dollars by giving you the highest number of gross impressions and provide you with a reasonable and measurable return on your investment.
Our Approach
- Advertising Planning, Analysis & Consultation:
We utilize thorough audience & industry research to focus on your target audience.
- Media Buying and Placement:
We maximize your advertising budget by utilizing strong negotiation on your behalf.
- Media Performance Monitoring:
We demonstrate your media’s performance with comprehensive monitoring and tracking.
- Valuable Analysis:
We summarize and assess the effectiveness of your media campaigns and make strategic recommendations for future buys.
Our approach is designed to produce optimal results for your media budget!



