Marketing is not an exact science. Effective marketing involves the process of measuring what works and what doesn’t. Many business owners get frustrated when their marketing doesn’t work. Of course this is quite understandable. However, in order to master your marketing, you must get really good at the concept of magnetic marketing, which is another way of saying attraction marketing. This type of marketing helps to attract your prospects to you in a way that practically ensures that they will buy your offerings either now or some point in the near future. Nine times of of ten, magnetic marketing works more effectively than traditional marketing or advertising.
There are a few key steps that you must take in order to master your marketing. I’ve outlined the top 3 steps that I believe will assist you in making your marketing magnetic and therefore more effective.
- Know your Story & Tell Your Story
A great story is practically irresistible. Who doesn’t love a great story with an interesting beginning, middle and ending? Human beings gravitate to stories because they are easier to remember than a long list of facts and figures. Stories involve people. Human beings need to feel relevant and understood by other human beings. That said, your story is interesting to your prospects and clients because they are considering doing business with you or they already are. It’s quite simple; people are interested in other people. That said, the better you’re able to articulate your story the better you will attract your ideal prospects and continue to have repeat customers.
What’s your story, you ask? Well you must start with your vision, goals and the why behind the reason you’re in business. People want you to give them a little history about yourself, your company and your brand so they are better able to understand who you are and what to expect.
Another part of your story is your core message which is what attracts your target market. Most people do not have a well-crafted message that resonates with their audience and therefore they don’t attract them very well.
- Find your prospect’s pain point
Every prospect, no matter what he or she is in the market to buy, has a painpoint. This is the one thing that they are challenged with that they need to get fixed or addressed. The pain represents what keeps them up at night. Each one of your “perfect prospects” have a pain point. They are a perfect prospect because you are poised to help them solve their problem. It’s your job to find out what that is so that you can ascertain whether or not your product or service, addresses it. And if so, you must position your solution.
When you discover that your prospect has a problem that you can help them solve, you are better able to position a sale. Remember, people are willing to pay for solutions to problems they are aware of. Your job is to find a problem or challenge held by a specific group of people that you can offer a specific solution to assist them in resolving.
- Describe the value clearly
Most people like to feel as though they are getting a great deal….and it doesn’t make a difference what they are buying. I think it’s fair to say, absolutely no one, wants to be ripped off. Considering this fact, you must demonstrate the value of your product or service to each prospect who is considering purchasing your offerings.
Once a person understands how your offerings will benefit them, they are less concerned with price. The significance of your product or service represents a greater value at that point.
Have you ever purchased something that was going to save your time, money or effort? No matter what that item cost, it became more valuable to you when you measured the long term benefits. It’s the same in your business, you must be able to clearly highlight and liberally admit all of the benefits surrounding the purchase of your offerings.
There are many other steps that you can take to master your marketing. However, if you work on the above steps you will be well on your way ahead of most.
Did this article help you? If so, leave me a comment below. I’d love to hear from you.
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Lori A. Manns is an award-winning, marketing, sales coach and business strategist who works with small business owners to help them elevate their brand, get more clients and grow revenue. Lori A. Manns is CEO of Quality Media Consultant Group and founder of the Trailblazer Business Academy™ where advancing entrepreneurs go to learn business growth strategies the soulful way. Lori is also the creator of Sponsorship Sales Secrets System; ™ that shows you how to get more sponsors and sales for your business, guaranteed. To purchase consulting services on marketing, advertising or sales and, learn how to increase your revenue and grow your business; please visit the small business solutions page on www.qualitymediaconsultants.com.
Awesome! Very helpful, relevant and key points. I’ll imeadiately start to implement some of theses.