What human being doesn’t love a buying experience they can rave about? Every positive brand experience can result not only in awesome memories but life-long customers.
I wish more companies would go out of their way to give me something to rave about, set themselves apart from the competition and over-deliver my expectations.
Have you ever had an experience with a company or a brand that you simply had to share? I mean, you were so excited or pleased that you had to tell someone? Typically we either share when we’re thrilled or when we’re disappointed. According to the White House Office of Consumer Affairs, a dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. Statistics like these clearly demonstrate how important it is to leave your customers happy with your brand.
The key to building an irresistible, brilliant brand is giving your customers something to get excited about, something they can’t wait to share. Below, I’ve listed my best tips for how you can develop brand loyalty and make your brand stand out.
Give Your Clients What They Want.
One of the sure-fire ways to build a great brand is to find out what your ideal clients want and give it to them. What would be even better is, anticipating what your customers want before they know they know they want or need it. The key is to simply ask good questions. You must get very good at investigating the wants, needs and challenges of your target market and how you can help them. Regularly ask your customers what makes them happy and what gets on their last nerve. When you know what to do and what not to do, you are more positioned to hit a home run.
Be consistent.
Consistency doesn’t mean boring. Consistency is about providing a reliable experience with your brand that always satisfies your customers. Consistency is a brand proposition that will keep your customers coming back again and again. Of course repeat customers translates into repeat sales. Remember, it costs 6–7 times more to acquire a new customer than retain an existing one.
Over-Deliver Every Time.
There’s something to be said for giving more than what is expected. So many companies choose to simply give their customers the status-quo and miss opportunities to create raving fans. When you over-deliver on a customer expectations, you turn that experience into a memory that lasts a life-time. Get in the habit of creating life-time experiences for your customers.
Educate and Inspire Your Employees to Live Your Brand Promise.
Your employees are your biggest resource for getting your biggest brand evangelists. You employees can’t promote or evangelize what they are unclear about. Educate your staff about your brand and how to convey your brand promise to your customer base. Take it a step further and inspire your employees to take ownership of the promise you offer to your customers. Engage your employees in something bigger than themselves. Give your employees incentives and make them feel apart of team. After all, your success hinges in part on the performance of your team.
Measure Results.
In order to improve you have to know what your outcomes were. It’s important to analyze how well something worked or didn’t work and then make necessary adjustments. How did you do? Were you successful on your campaign? What were the results? Did you meet your objectives? What was the feedback?
If you don’t invest in brand measurement, you are likely to wind up making unnecessary mistakes and random acts of marketing that don’t yield profitable results.
Remember…
Brand loyalty just doesn’t happen overnight, it takes time to build. If you find that you’re stuck in random acts of marketing and your brand is blah rather than brilliant, you may need to re-build or re-ignite your brand. Check out the Brilliant Business Branding Package, a powerful toolkit to help you build, elevate and grow your brand while creating raving customers.
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This article is written by Lori A. Manns. Want to use this article for your website, blog or newsletter? No problem. Here’s what you must include: Lori A. Manns, CEO of Quality Media Consultant Group your marketing and sales success mentor, and founder of Marketing For Trailblazers™ & Sponsorship Sales Secrets System;™ that shows you how to get more sponsors and sales for your business, guaranteed. To purchase consulting services on marketing, advertising or sales and, learn how to increase your revenue and grow your business; please visit www.qualitymediaconsultants.com.