3 Core Principles of Branding
As a business owner, your company’s brand deals with why your company or business exists and the core message that you communicate to your consumers. It’s important to have a brand plan that [...]
4 Ways to Sell in Your Sleep
There use to be a saying: "make your money, make you money." As a young adult, I can remember hearing this statement and thinking, "I wonder what would be [...]
4 ‘P’ Factors that Impact Sales Outcomes
Every sales situation is different. Every salesperson is different. The sales process for products varies from the process to sell services. Most business owners would agree that selling anything has its nuances and sales [...]
3 Questions You Must Address to Sell Effectively
We all know that selling products and services are a vital part of any successful business. And every business owner, in some form or another is a salesperson. In my experience, many small business [...]
5 Tactics for On-Line Sales Conversions
These days, if you’re not converting prospects into paying customers on-line you’re leaving money on the table. Maximizing your on-line sales process will be necessary to grow your business via digital platforms. Let’s [...]
Sales is not a bad word and selling isn’t sleazy!
For business owners, sales is either considered a necessary evil or necessary proposition. Either way, most people would probably agree sales is very necessary to have any type of business at all. If I [...]
How to Sell Beyond the Sale in 3 Easy Steps
If you're in business you're charged with selling something on a daily or weekly basis to meet your revenue goals. There are times when the sales cycle may be 10 minutes, 10 hours or 10 [...]
5 Steps for Effective Goal Setting
As a small business owner, setting goals is the best way to insure that your company continues to grow. There are many strategies that you may consider to help you set goals for yourself [...]
5 Ways to Ensure Customer Loyalty & Engagement
WANT CUSTOMER LOYALTY? ADDRESS THESE 5 AREAS & CONVERT YOUR CUSTOMERS INTO BRAND EVANGELISTS! In today’s marketplace, with so many competitors in any given industry, it’s challenging to obtain loyal customers and keep [...]
How to Maximize Word of Mouth Marketing
It’s no secret that the oldest form of marketing is still word of mouth. If asked, many small business owners might say they still rely on word of mouth to get found, be seen and [...]