Services

Advertising/Media Buying:

Who you are:

Your business may be large or small. You may or may not have a marketing department. However when it comes to advertising, you’re not sure how to measure an effective media buy. Should you use cost per point or cost per thousand as a determining factor? Just how many gross impressions should I receive for my campaign anyway? You wonder what advertising medium is best suited for your business? your customer? Should you go with a jingle or just an announcer. You know it’s time to get the right message out there but you just don’t want to waste your dollars on something that won’t work. It’s all too confusing and you need an effective media buyer and liaison to point you in the right direction.

What we do for you:
We go back to the basics which means Advertising 101. During our consultation, we will sit down with you and perform a “client analysis” of your needs, goals and objectives. Do you know your business? Who is your target audience? What do you want them to know? Once we navigate through the: Who, What When, Where, Why & How questions…. we will develop a strategic advertising campaign customized to fit your needs. We specialize in media buys and creative promotions for all forms of media; Radio, TV, Print, Internet, outdoor and non-traditional/new media. We will write a creative impactful commercial or draft a display ad designed to produce results. Creative services, including graphic design and audio/visual media production are offered through partner companies.No matter what your budget is, our goal is to maximize your dollars by giving you the highest number of gross impressions and provide you with a reasonable and measurable return on your investment.

Marketing:

Who you are:

You are a small to mid size business owner or entrepreneur who knows it’s time to formulate a strategy to reach your target customers more effectively but you just don’t know where to start. You know you need a consistent flow of new clients to grow your business but you can’t seem to get the phones to ring or the traffic walking in the door. You may have a business plan but the marketing piece escapes you. You’re smart and successful already, you just need to take your business to the next level.

What we do for you:

we give you a marketing plan and strategy that focuses on specific areas based upon your needs:
Branding

Formulating a Unique Selling Proposition

Competitive Intelligence

Market Research

Business Development

Program Management and Implementation

Specific Marketing Channels

We will work with you to establish your brand, gain brand equity and grow your identity by connecting with your target consumer. Have you integrated the internet or mobile technologyin your marketing efforts? Our services will help to insure that you are properly assessing and satisfying your target consumers needs and wants. We will work with you to develop a comprehensive strategic marketing campaign that gives your brand the “wow” factor and the advantage over your competition keeping your business top of mind.

Sponsorship Sales:

Who you are:You’re a small/medium size business owner or entrepreneur with a great event that you’re ready to market. But there’s just one problem….you need sponsors! We can help. We will teach you how to secure the appropriate sponsors or partners for your event by following our easy, step-by- step process. From identifying your target clientele to matching the companies best suited to partner with your event, we will give you the proper sales tools to close the deal.

What we do for you: We will guide you through the sales cycle and assist you in formulating winning sales proposals that will be sure to assist you in closing the sale and growing your list of partners.

Get ready for the launch of our sales success training system…The ABC’s of Successful Sponsorship Sales System^TMcoming in February 2012!

Quality Media Consultant Group is your partner and vital resource for efficient and effective management of all of your multi-media needs….from traditional advertising to mobile marketing. We promise to give you TOP QUALITY EVERY TIME!

Not sure if you need our services? Below, are a few indicators to assist you in determining whether to work with us.

1. I already have an in-house marketing team, why do I need help with marketing strategies?

You need help with marketing strategies when:

•Your current marketing strategy is not working and you are not getting desired results,

•Your current marketing strategy needs tweaking,

•You are testing a new product or service,

•Your marketing team has a full workload,

•You need a fresh perspective on marketing your business.

2. I don’t have a marketing team or advertising consultant, what can I expect if we hire your company?

We work with you based on what your specific goals and needs are. Generally speaking, when working with QMC Group you can expect the following:

•A detailed client analysis of your needs and wants,

•A detailed assessment of your current advertising strategy or marketing plan. If you don’t have one, we will create one for your company, •An in depth session to uncover your unique selling position (what differentiates you from your competition?), •Brand Development including ideas about how to brand you or your business including a value proposition statement that clearly defines why customers should do business with you,

•Results, we don’t stop until we have achieved success for you.

3. We already have our marketing and advertising plan in place but we don’t know how to buy media. What are the next steps?

QMC Group specializes in detailed media buying based on the latest figures in Arbitron and Nielsen as well as the best qualitative research available. Just sign up with us and you’re well on your way.

We will plan and place a strategic media buy for you that will accomplish the following:

•Reach your desired target audience,

•Deliver a competitive cost per point,

•Deliver a favorable reach & frequency,

•Deliver above average desired gross impressions,

•Produce results and provide return on your investment,

•produce added value to enhance your media buy and overall goal,

•provide on-air, on-line or on-site promotions that create awareness about your product, service or event.