Getting found online is critical to the effectiveness of a company’s brand awareness and visibility. For any business to succeed these days, there most likely is a component weaved into their business plan that involves search engine optimization (SEO) to improve website traffic.  And if there isn’t, that company is probably suffering with low or slow lead generation unless they have other more traditional lead generation strategies in place. Search Engine Optimization is the process of improving your website traffic so more people can find your business on the Internet.

Here are my top 8 SEO Hacks to Spark Your Online Searchability (Factor)

  1. Optimize your Google My Business Listing. – Make sure it is claimed and complete with all of the information need to help prospective customers find you.
  2. List your address and or phone number on your website. – Make sure that your “contact page” actually has information for people to contact your business. Somewhere on your website, your address and/or phone number should be listed, not just a contact form.
  3. Get Google Reviews, as well as social media reviews regularly. – Obtain testimonials from satisfied customers on a regular basis and post them on Google, LinkedIn and Facebook regularly.
  4. Obtain backlinks from collaborative partners. – When you collaborate with community organizations, networking groups, and other small businesses that insert a URL hyperlink on their site that links back to your website, you will receive increase rankings on search results, especially on search engines like Google and Bing.
  5. Utilize a blog or podcast to demonstrate your expertise. Sharing information pertaining to topics your target audience cares about is a great way to keep them informed and engaged with your business.
  6. Create attractive and attention-grabbing page titles on your website.  Each page of your website should contain headlines and descriptions that entice clicks.  You must use meta tags to ensure that each page is optimized with key words that will help to rank that page on Google.
  7. Find keywords through a content analysis using SEO tools like Seobility and Ahrefs – Whether you are using a free or paid SEO tool, you want to make sure you are doing research on a consistent basis with the tools that can give you appropriate data to analyze how your site is performing.
  8. Create Infographics they link back to your website. People search for images all the time to share on social media. If your website contains graphic images or infographics that contain your company logo and website, people will likely share that image on their social media or website. Just make sure that the image has it’s on URL link that points back to your website.

 

As you can see, there are several hacks you can use to improve your website’s traffic and ensure that you are found online. The best tip is to make sure you are taking a comprehensive approach to your SEO strategy. Don’t put all of your eggs in one SEO basket. Try different strategies and tips to make sure you are covering all of your bases.

 

 

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This article is written by Dr. Lori A. Manns. Want to use this article for your website, blog or newsletter? No problem. Here’s what you must include:

Dr. Lori A. Manns, CEO of Quality Media Consultant Group, a business consultancy firm specializing in advertising, media and sales solutions for your optimal success. Dr. Lori is the founder of Trailblazer Business Academy;™ where purpose-driven entrepreneurs go to learn next level strategies to grow their businesses as well as, the Sponsorship Sales Secrets System;™ that shows you how to get more sponsors and sales for your business, guaranteed. To book consulting services on marketing, advertising/media, or sales and learn how to increase your revenue and grow your business; please visit www.qualitymediaconsultants.com.