Marketing and advertising are not the same. Many people confuse marketing and advertising and explain them as if they are one in the same. Marketing and advertising are two distinct but interconnected concepts in business. [...]
When it comes to being in business, the goal is to thrive not just survive. As of 2025, I'm celebrating 16 years in business. It hasn't been easy, but it's been worth it. Over [...]
In honor of March being Women's History Month, it's important to recognize women who are trailblazers and making outstanding strides when it comes to making a difference in their respective industries. Not only are [...]
In today’s competitive market, attracting leads is the lifeblood of your business. When your business steadily attracts qualified leads, your sales funnel is overflowing with potential new customers consistently. Without a steady flow [...]
As entrepreneurs and small business owners, we know that success doesn't just happen by chance. It’s the result of intentional planning, focus, and determination. That's why setting clear goals at the start of the new [...]
It is widely understood that generating revenue in business is essential to sustainable growth and viability. However, there is no quick fix or magic solution for driving consistent revenue growth in business. [...]
There is a very important step within the sales process that many entrepreneurs and sales professionals overlook far too often. The important step I'm speaking of, is none other than the sales qualifier. The [...]
Any time of year is good to get rid of things that no longer serve a purpose as far as your business growth is concerned. However, the warmer temperatures and flowers blooming of the [...]
Getting found online is critical to the effectiveness of a company's brand awareness and visibility. For any business to succeed these days, there most likely is a component weaved into their business plan that involves [...]
Artificial Intelligence (AI) is changing the game in business. Research shows that AI is poised to significantly impact how business is done across the globe, particularly in the US. According [...]