It's a fact, you need marketing to have a successful business. Any business owner can begin to attract more customers and clients on a consistent basis if they apply the most basic principles of marketing. [...]
There's a popular TV show called "What Not To Wear" that airs on TLC Network. Although the show will soon be ending after 10 seasons, it had a great run of giving everyday people complete [...]
One of the essential tools of business today is having a website. Your website should be more than just a collection of web pages about your business. Your business website is your marketing machine. It [...]
One of the biggest challenges for many small business owners is getting great free press. Some say any press is good press. I don’t necessarily agree. However, I do believe any free press that is [...]
If you’re in business today, you’re probably using social media to promote your company, products or services. But just because you are using social media, it certainly does not mean that you are using social [...]
If you are a small business owner, chances are you have already or plan to eventually be an exhibitor at an event or trade show. The key to excellent exhibiting is marketing. But marketing [...]
New Year’s resolutions are a popular way to make a commitment to address a goal, project or reform behavior in some meaningful way. It is my opinion, as individuals, the number of people who actually [...]
As a small business owner, you may have figured out the perfect solution for a common problem held by many people in your target audience. However, if your marketing copy does not attract and keep [...]
One of the first things to do when starting a new company is to write a business plan. The primary objective in writing a business plan is to attract prospective investors to invest in your [...]
I am elated to announce that out of hundreds of applicants, I have been nominated and selected as a 2013 Stiletto Woman in Business Award FINALIST! The Stiletto Woman in Business Awards (SWIBA) is an [...]