If you’re in business today, you’re probably using social media to promote your company, products or services. But just because you are using social media, it certainly does not mean that you are using social [...]
If you are a small business owner, chances are you have already or plan to eventually be an exhibitor at an event or trade show. The key to excellent exhibiting is marketing. But marketing [...]
New Year’s resolutions are a popular way to make a commitment to address a goal, project or reform behavior in some meaningful way. It is my opinion, as individuals, the number of people who actually [...]
As a small business owner, you may have figured out the perfect solution for a common problem held by many people in your target audience. However, if your marketing copy does not attract and keep [...]
One of the first things to do when starting a new company is to write a business plan. The primary objective in writing a business plan is to attract prospective investors to invest in your [...]
I am elated to announce that out of hundreds of applicants, I have been nominated and selected as a 2013 Stiletto Woman in Business Award FINALIST! The Stiletto Woman in Business Awards (SWIBA) is an [...]
Have you ever wondered just what is being said about you or your company on-line? Are you curious as to what pops up in the search engines when someone types in your name or company [...]
The Internet is big business. Many times entrepreneurs miss a few crucial yet very simple steps to getting on line leads and increasing sales. Getting leads on-line is not difficult at all. In fact all [...]
In business there are sometimes inevitable ups and downs, peaks and valleys or high and lows. Whatever way you choose to describe it, you get the point. The people who are most successful in business [...]
I guess it’s safe to say many entrepreneurs struggle with who their ideal clients are and what target market they should be focused on. Some people make the mistake of thinking it is acceptable to [...]