I guess it’s safe to say many entrepreneurs struggle with who their ideal clients are and what target market they should be focused on. Some people make the mistake of thinking it is acceptable to [...]
On any given day, log onto Twitter and you’re likely to find updates and clever remarks from athletes, entertainers, reporters, entrepreneurs and more. From Rihanna to Rian Lochte and Donald Trump to Diane Sawyer, most [...]
In today’s business community there’s a relatively new term for entrepreneurs who are sole practitioners, it’s “solepreneur”. There seems to be a struggle for many solopreneurs around whether or not to brand themselves, their businesses [...]
What exactly is inbound marketing, and, for that matter, what is outbound marketing? If you are somebody with even a bit of experience in marketing on the world wide web, then you likely have been [...]
Creating a successful business is both simple and challenging. The simple part involves creating a step-by-step process for everything that you do. The challenging part involves knowing the essential elements that should be included in [...]
Are you struggling to win or retain more clients? If so, you may need to consider who your client’s are being influenced by. The human dynamic is interesting. We often seek the feed-back, advice, support, [...]
Many business owners find it difficult to connect with their ideal clients. As entrepreneurs, we often give our clients what we think they want or need based on what we want or need. Too often, [...]
As entrepreneurs, we are always fine tuning the answer to the question, “What do you do?” There are so many ways to answer this question including many different techniques, formulas and rules of thumb. [...]
Do you ever feel overwhelmed in your business? Do you sometimes feel bored with your business? Are you frustrated with the amount of work that has to be done like yesterday? Are you wondering why [...]
Let’s face it, sales is here to stay. Your success in business depends upon your ability to sell your product or service. So with that said, it’s high time you get an attitude adjustment about [...]