Cause Marketing is a very smart and strategic way for companies to market their products and services as well as increase sales. The term, Cause-Related Marketing has been around since 1983 when American Express coined [...]
Being unique in business is somewhat hard to do. However, bringing a unique factor into business is a necessity these days. If you are the brand, you absolutely need to define your unique selling proposition. For [...]
Marketing is the one strategy that can catapult your business into the sales stratosphere in no time flat. Marketing is like the gas that fuels the business engine that will get you from where [...]
If cash is king, I believe content is queen. Creative content is simply a catch-all term used to describe the different forms of multimedia business owners should use in relation to their digital [...]
As business owners, we reach our money goals because we have a S.M.A.R.T. plan to increase revenue and cash flow. A smart plan is one that is strategic, measurable, [...]
Pricing is a business strategy that many entrepreneurs and small business owners are intimidated about. The challenge is in trying to figure out where your company will fit on the [...]
Securing in-kind sponsorship is a game-changer for any small business owner or entrepreneur wanting to focus on increasing profitability. In-kind sponsorship is also referred to as "value-in-kind sponsorship" or by its acronym, [...]
There is an abundance of national and international holidays, awareness days, and months designed to celebrate a variety of occasions and causes throughout the year. Each of these occasions offers small business owners a [...]
As entrepreneurs and/or small business owners, in order to stand out from the crowd, you must do everything with excellence. There should never be a day when delivering a sub-par product or service is [...]
When it comes to the topic of truth we often think of things, concepts, and events that we trust and believe are factual. Truth and trust go together. If I were to ask you [...]