The holiday season represents a very lucrative time period for retailers, small businesses and corporations alike. In the United States, trillions of dollars are spent each year in the fourth quarter for the holidays. [...]
As the saying goes, entrepreneurship is not for the faint at heart. Honestly, I could not agree more. As an entrepreneur with more than 14 years' experience, I can testify that being a business [...]
As a business owner, cash flow is priority number one. It doesn't matter if the economy is up or down, as the head of the company, you must make sure that sales are coming [...]
Joint venture marketing is an agreement between two companies in which both organizations combine marketing strategies in order to increase their market share and revenues. It allows two companies to combine their resources [...]
No matter what industry you're in, market saturation can be a real problem to navigate. In today's business world, standing out in a crowded marketplace is becoming increasingly difficult. The truth is competition can [...]
A midyear business review is a quality, comprehensive and complete analysis and status update that serves as a plan for the remainder of the calendar or fiscal year for a company or organization. Completing [...]
as Implementing faith as a business practice takes courage to stand up for what you believe in no matter who agrees or disagrees. I'm at the point in my life and entrepreneurial journey where [...]
Effective marketing is when marketing is the impetus for a company's growth and development. Without marketing, a company is not able to achieve top-of-mind awareness with its target audience, and therefore sales will suffer. [...]
Having a solid marketing strategy is one of the ways many companies plan future growth. An effective marketing strategy means that you have a solid plan in [...]
Cause Marketing is a very smart and strategic way for companies to market their products and services as well as increase sales. The term, Cause-Related Marketing has been around since 1983 when American Express coined [...]